Marketing Research
Organizations that function in a highly competitive environment for customers, members and other important audiences need relevant, reliable, valid and current information in order to make sound decisions – whether it’s for strategic planning or for marketing. A successful research project can also save an organization precious resources, including dollars, time and opportunities.

Custom marketing research projects can serve many functions:

• Determine the basis for segmentation of important audiences
• Describe the target audiences with lifestyle, demographic, opinion and   media use profiles
• Determine the market potential of a product or service
• Predict response potential
• Identify the decision criteria audiences use in making product decisions
• Test product concepts, messages and packaging
• Identify the best brand positioning
• Ascertain the best pricing policies
• Discover the best promotional mechanisms
• Evaluate customer or member satisfaction and needs
• Uncover perceptions and opinions about an organization
• Understand important trends and issues in an industry
• Identify competitors, potential competitors or alternatives

The Wedewer Group tailors custom research projects to meet your objectives and needs. Methods can include one or a combination of approaches, including:

•  executive interviews
•  traditional focus groups
•  online focus groups
•  online surveys
•  telephone surveys
•  mail surveys
•  intercept interview
•  custom panels

The Wedewer Group is committed to giving value – high quality research at a competitive price.

To find out more about the information we’ll need to determine the best approach for your project, go to working with us, call (410) 414-5718 or email: info@wedewergroup.com.